Every role circled the same summit from a different side. That's not hindsight talking. It's how I actually work: pick the summit, plan the ascent, don't look back once the call is made.
Each role circled the same summit from a different side: brand, category, services, B2B, growth. Elevation stands for scope, how much of the "why" I owned, not seniority for its own sake. The climb was deliberate, never a promotion that happened to me.
I started in FMCG product marketing, under the title "Product Manager," which in beauty and retail means positioning, marketing mix, and competitive strategy, not roadmaps. Withings is where the practice deepened: from building a product marketing function out of nothing, to founding a B2B division that wasn't in my job description, to leading category creation on a product category that didn't exist yet.
Since 2024, I've split my time between freelance product marketing consulting and Eli Health, where the work shifted from pure strategy to something closer to a full-stack, AI-forward operator: Shopify, Klaviyo, and Figma-to-HTML, self-taught in under a year.
The next ascent is a deliberate one too: a Director or Head of Product Marketing seat at a structured organization, or a Marketing Director role at a health/wellness DTC brand, Montréal-based or remote with Canada eligibility.
Prefer a classic, ATS-safe document? The single-column CV is available as a download. Tailored versions exist for PMM, PMM Lead, and Head of Marketing roles.
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