I'm a creative pragmatic. It sounds like an oxymoron, until you meet one. Twelve years turning ambiguous markets into categories: test the obvious hypothesis first, then have the discipline to drop it when the data disagrees.

I plan meticulously, then I climb. Kilimanjaro taught me that excitement without a route is just risk. I look at the summit. I don't look back once a call is made.
Three consecutive editions at Eli Health, plus U-Scan's 2023 record-breaking show: Best of Innovation, national US broadcast coverage.
Six devices launched across three categories. CES Innovation Honoree at every edition.
Grew an exclusive beauty brand portfolio 350% (€1.5M → €5M) across retail partners including Mauboussin and OVS.
Self-taught Shopify build, Klaviyo ownership, and Figma-to-HTML in under a year. No formal training.
Built the full brand foundation, solo, in one month, for a 5,000-station EV-charging launch backed by three major French retailers.
Native French, full professional English (TOEIC 950), working Spanish.