Base camp
0%
Product Marketing & Growth · Montréal

I chart the terrain before anyone agrees there's a mountain.

I'm a creative pragmatic. It sounds like an oxymoron, until you meet one. Twelve years turning ambiguous markets into categories: test the obvious hypothesis first, then have the discipline to drop it when the data disagrees.

Morgane Descat
Working philosophy

I plan meticulously, then I climb. Kilimanjaro taught me that excitement without a route is just risk. I look at the summit. I don't look back once a call is made.

Selected work

Five decisions that started as hypotheses.

Track record

Proof it's a pattern, not a lucky year.

CES

Three consecutive editions at Eli Health, plus U-Scan's 2023 record-breaking show: Best of Innovation, national US broadcast coverage.

Withings, 2018–2021

Six devices launched across three categories. CES Innovation Honoree at every edition.

Maesa / L'Oréal, 2013–2016

Grew an exclusive beauty brand portfolio 350% (€1.5M → €5M) across retail partners including Mauboussin and OVS.

AI-forward

Self-taught Shopify build, Klaviyo ownership, and Figma-to-HTML in under a year. No formal training.

Le Plein, 2024

Built the full brand foundation, solo, in one month, for a 5,000-station EV-charging launch backed by three major French retailers.

Languages

Native French, full professional English (TOEIC 950), working Spanish.

Skills

Everything the case studies don't show.

Strategy & leadership
  • GTM strategy
  • Pricing & packaging
  • Category creation
  • Brand positioning
  • Team leadership
  • M&A due diligence
Research & testing
  • TAM analysis
  • A/B test design
  • Customer segmentation
  • Competitive analysis
  • Regulatory messaging
Creative & production
  • Copywriting & naming
  • Creative direction
  • Photoshoot management
  • Packaging & brand systems
Tools & platforms
  • Figma
  • Shopify (custom HTML)
  • Klaviyo
  • Notion
  • Recharge / Loop
Languages
  • French, native
  • English, full professional
  • Spanish, working
Sectors
  • Health tech
  • Consumer tech
  • DTC / e-commerce
  • Beauty & retail
  • B2B health